Monday, June 30, 2025: Business services partner, Akumin (formerly AMP Financial Services), has added Victorian financial advisory practice, Pinnova Partners, to its Charter Financial Planning network, signaling the group’s reinvigorated focus on recruitment and growth, following its recent acquisition by Entireti and rebrand.
Established in early 2025 by principal, James Clough, Pinnova Partners is based in Melbourne and specialises in strategic advice spanning superannuation, investments and retirement planning, Centrelink and personal life insurance.
Akumin Chief Executive Officer, Matt Lawler, said the addition of Pinnova Partners demonstrated the group’s ability to deliver flexible, customised solutions and assist entrepreneurial advisers to start their own business, backed by institutional grade systems, processes and support.
“Our size, scale and experience uniquely position us to partner with businesses of all sizes and support advisers at all stages of their career to achieve their ambitions,” he said.
“James is a highly-qualified adviser who is passionate about delivering quality advice and growing his business. He represents the next generation of advice professionals and business leaders coming through and we are excited to partner with him to build his business from the ground up.”
According to Clough, Akumin’s ability and willingness to support single adviser practices made it stand out.
“I wanted a partner who could provide a lot of support throughout the initial stages of our journey while also offering a very strong compliance framework,” he said.
“I’ve taken the plunge to start my own advice business, and I’m fortunate to have the backing of an established general insurance business that will provide a sound referral network, along with Akumin, which has demonstrated that they can deliver the services and support I need.”
Entireti Group Chief Executive Officer Neil Younger said one of the group’s goals was to support the profession to replenish and grow adviser numbers by training, mentoring and developing the next generation of advisers.
“There’s a lot of focus on the professional year, and across Entireti there is a significant number of PY advisers, but we should also be fostering entrepreneurism and helping advisers to start and build their businesses,” he said.
“As a leading service provider to advice businesses, Entireti is committed to playing a leadership role in this area. Educating and training the next generation of advisers is very much in the DNA of Entireti, and particularly Akumin, and we want to continue that.”
Prior to establishing Pinnova Partners, Clough was a financial adviser at accounting and financial planning firm, Mulcahy & Co.
He holds a Masters of Financial Analysis and International Business, and a Bachelor’s degree in Business and Commerce.
For more information, please contact: Leng Ohlsson Principal, Splash Content
M: 0409 509 516
About Akumin
Akumin is the largest community of advice professionals in Australia. It provides the structure and support that financial advisory firms need to deliver the highest quality advice to their clients. Akumin is a subsidiary of business services provider, Entireti, which is the trusted partner to approximately 1,300 financial advisers across Australia through its brands including Fortnum Private Wealth, Personal Financial Services, Hillross, Charter, and Jigsaw. Entireti delivers tailored, end-to-end solutions that help practices thrive — offering capital, capacity, and cutting-edge utility services at scale.
